How Kate Hudson and Fabletics Use the Reverse Showroom Technique

Shopping used to be an adventure. My friends and I would sit at the mall for hours and visit charming boutiques downtown. However, now it feels more like a hassle, especially in colder months. Smart brands like Fabletics are using the reverse showroom technique to let people enjoy the luxury of an online showroom. This is called the reverse showroom technique. No one likes trying on clothing in stores (why do they always use fluorescent lights?). With Fabletics, you can have a unique user experience from your computer or phone.



Why Kate Hudson Founded Fabletics

A few years ago, Fabletics was the brainchild of TechStyle Group and actress Kate Hudson. There was a major niche in the athletic apparel market. Women had only two options: functional with no style or over-priced with some style but no variation. The team set out to make Fabletics something totally different. They wanted to offer women a gorgeous array of fashionable athletic wear at the best cost out there, but still the highest quality.


Kate Hudson wanted to be a true leader in Fabletics. While she is best known as the face of the company, she is involved in every decision. She even works with the team to come up with new designs and new ideas for the outfits. She also regularly reviews sales data and online shopping trends to help make strategy decisions. Kate Hudson has said that she would never be the face of something she didn’t truly believe in. She wears Fabletics consistently and is an advocate for the quality of the athletic wear pieces.


Find Your Fabletics Style!

Fabletics is also unique from other companies or the major online warehouses because it tailors an individual user experience to everyone who visits the Fabletics website. When you first visit the website, you can take a simple LifeStyle Quiz. This quiz askes question about what type of fitness are you in to, where you like to work out, sizing and style preferences. From there, Fabletics’ algorithm generates a unique user experience based on your tastes and preferences. This means that every time you visit the Fabletics website, you will see only pre-picked styles. This cuts down on your time with less sifting through items you don’t want or looking at styles that are made for a light jog when you’re a road warrior. Pretty cool, isn’t it?

Using Multi-Variate Testing to Proposed Combinations on a Website

Because there is no exact science to designing a website, web designers usually have the freedom to create a unique design that attracts visitors to their web pages. While the designer does have a certain amount of freedom to make modifications that may or may not perform as it should, there are some rules and guidelines that must be adhered to if the site is going to reach the top of the major search engines like Google. Also, if the designer expects visitors to return to the site, again and again, they must take into consideration which elements on a website are user-friendly and those that may cause potential visual or navigation problems. Therefore, prior to implementing and launching a website live, the developer must be able to test out different elements of the site based a certain type of testing method. It does not matter if the design is for a mobile device or a website on a desktop computer, the elements in any design should be appropriately optimized to perform well financially.

Consider Different Testing Methods

To ensure each design of a website is optimized, there needs to be a certain amount of testing performed. In general, the best kind of testing methods will not only cover things that the developer does not expect but also provide essential information that makes the design more friendly and easy to navigate for all users. To that end, the type of testing that many developers use in their testing normally involves multi-variate testing.

Benefits of Multi-variate Testing and Identifying the Best Possible Combinations

Multi-variate Testing can be very beneficial for a wide range of different situations and reasons since it can be used to determine different combinations with the best possible outcomes. For instance, if the designer is not sure which combinations of headlines and photos to display on their official web page, they may use multi-variate testing scenarios to identify which version is the best option. In fact, if the developer wants to find the best combination, they may choose to create at least 6 versions to test prior to making their decision.

Drawbacks to Using Multi-Variate Testing on a Web page

Though there are many great benefits to using multi-variate testing, web designers should also know that there are some drawbacks too. Specifically, when the designer elects to tests 4 or more versions at a time. Unfortunately, when this is the case, the traffic that comes to the site is split into too many portions. So, the results may not be as creditable as one may think.


The Academy of Art University is a Must See

Founded by Richard S. Stephens in 1929, the Academy of Art University located in San Francisco, California is well known throughout the world. It is considered the largest privately owned art and design school in the United States. With thousands of talented professors and about 12,000 ambitious students, this University is definitely the place to be for aspiring designers.


This popular University lovingly provides numerous course selections for students to choose from as well options to obtain an associate’s, bachelor’s or master’s degree. The main focus of the school is to accommodate the personal educational goals of each student. This involvement ensures students confidently select the best course selection for their future. In addition, the school provides convenient courses online for those with a busy schedule. Prospective students are encouraged to meet with a university advisor and review research materials to get a good picture of what enrollment is like.


The School of Fashion at the Academy of Art also regularly participates in New York Fashion Week. Their most recent showcase was at the Skylight Clarkson Square where recent graduates of the bachelor’s and master’s programs were able to display their talent for fashion for the entire world to see. The menswear and womenswear collections garnered much excitement and awe at the event viewed by celebrity designers and well known stars within the media.


The New York Fashion Week is a must see for fashionistas, celebrities and the general public alike. This event provides such an amazing platform for up and coming designers and has the potential to solidify their name within the fashion world. Be sure to attend the next New York Fashion Week event that is already underway.


Anyone interested in gaining a degree and careers in design should most definitely consider the Academy of Art University. A degree has the very potential to open doors for internships as well as for employment. Many alumni go on to earn Oscar acknowledgments and other awards. Considering all of the perks, a degree from the Academy of Art University is the sure track to success.


The Brazilian Butt Lift, An Incrreasingly Popular Option, Available in Dallas, Texas.

Not all forms of body enhancement are as openly referenced as the traditional face lift.Yet, they’re nonetheless of real concern to many. For example, many concern themselves not just with what can be seen from the front, but with the view they present from behind. It actually makes prefect sense that a posterior region, having lost its shapliness because of weight loss, should find the road to a renewed hour-glass figure via a procedure that references the bikini-clad denizens of Rio. Although, for those whose main concern is their dropping dermis, a traditional surgery, where excision, rather than augmentation, is the focus, could suffice. However, for those seeking a plumper package for the filling out of their favorite pair of jeans, The Brazilian Butt Lift could be the solution to their dreams.


For Dallas denizens, North Texas Plastic surgery is one place to go. The procedure which makes use of fat acquired from those vicinities where most don’t want it, like the abdomen, uses the repurposed lipids to re-contour not just the nether quarters, but the waist as well, to give the body that hour glass look women want. Ideal candidates For the Brazilian Lift should have a healthy mental outlook,no over-glamorized expectations, a stable weight, decent health, not be a smoker, or excessive drinker, someone with excess folds, or fat, that has at least tried to tighten the area by natural means.


These candidates, should they be living and working in the Dallas, Texas area might consider the Mansfield Cosmetic Surgery Center. Surgeons who specialize in the increasingly popular field of butt augmentation don’t necessarily abound in Dallas, but Dr. M.L.Thornton of the Mansfield clinic is one such, another is Dr. Bill Johnson of Innovations Medical, in Dallas, a site featured on Good Morning Texas, for its cutting-edge activated fat technology methods.


Dr. Sameer Jejurikar’s Experience in Plastic Surgery

Dr. Sameer Jejurikar is a board-certified plastic surgeon at the Dallas Plastic Surgery Institute based in Dallas and Plano, Texas. He is also affiliated with the following hospitals in the Dallas area: Texas Health Presbyterian Hospital and the Pine Creek Medical Center. Dr. Jejurikar attended the University of Michigan and received his undergraduate degree in 1997. He completed his residency training in plastic surgery at the University of Michigan Medical School shortly after.

Dr. Jejurikar has over 17 years of experience and is an expert at his craft. At his medical practice, he specializes in many cosmetic and reconstructive surgeries including facelifts, tummy tucks, rhinoplasty, breast augmentation, breast reduction, liposuction and many other body contouring and facial procedures. His practice offers and arranges out-of-town patients with adequate accommodations. He makes sure each of his patients’ goals are obtained, his precise surgical skill have left many of his patients feeling fulfilled with their overall results. Dr. Jejurikar is currently a member of the American Society of Plastic Surgeons and the Dallas Society of Plastic Surgeons.

The Smile Bangladesh organization and Dr. Sameer Jejurikar have partnered together to help impoverished children living in Bangladesh, India, and its surrounding areas receive much needed reconstructive surgeries. He has completed more than 20 medical missions in Bangladesh and Sri Lanka. Most of the procedures performed on these children were for their facial deformities known as cleft lip. Smile Bangladesh have performed over a thousand surgeries with the help of their professional volunteers including Dr. Sameer Jejurikar.

The Work of Malcolm CasSelle

OPSKins is the world leader in both in-game virtual assets and bitcoin merchanting. OpSkins is led by its CIO, Malcolm CasSelle. He is also president of its new virtual trading platform, WAX (Worldwide Asset eXchange). WAX uses a blockchain technology powered by a complex and unique algorithm. Most blockchain’s systems are controlled by a Proof of Work system. WAX’s system differs in that it makes it more democratic for users who vote on the delegates (guilds). The number of votes your guild receives determines its ranking.

WAXing Lyrical: Malcolm CasSelle Interview

CasSelle began his career by earning a B.A from MIT and an M.A. from Standford University. These degrees were in the area of Computer Science. From the mid-1990s and for the next few years CasSelle led a lengthy string of digital startups. He began this long line of business leadership by co-founding and serving as CTO of NetNoir in 1995. Some highlights of those many years: From 1998 to 2002 he served as senior vice president of Pacific Century CyberWorks. From 2006 to 2013 he managed investments at Capital Union Investments. In 2013, he became CEO of MediaPass, a role he has maintained.

He served as CEO of Time Labs until it was acquired by SeaChange International in 2015. So CasSelle joined the SeaChange team. He was then Senior Vice President Digital Media for SeaChange International. He has as CTO and president of New Ventures since 2016. It was just last year that he also became the president of WAX. WAX can support more than 400 million online players at the same time. During his many professional years in the digital world, CasSell has also heavily invested in Facebook, Zynga, and various blockchains. In addition, he has been instrumental in making multiple businesses worth billions of dollars. CasSelle also speaks fluent Japanese and Mandarin.