Across Europe, there is a huge market for different types of products. However, this does not mean you can easily get your business to rank well in the vast market. Just like many markets, the European region is one of the most competitive and businesses that manage to overcome the competition are the ones that eventually record success.
Don Ressler’s experience as an entrepreneur spans more than 15 years and he has been working on his already established businesses to keep them at the top of the chain. His first attempt at business led him to launch FitnessHeaven.com, a company that specialized in fitness products. He ran the business for few years and in that period he was able to acquire vital skills like marketing and management. Being his first business, he had to overcome a host of challenges that stretched from lack of proper marketing tools on Crunchbase to slow responsiveness of the business.
In 2001, he decided to try out something different and this led him to sell the company to Intermix Media. This was a vital transaction that allowed him to come across Adam Goldenberg, who later became a business partner on internetretailer.com. Together, they launched Alena Media, a company they devoted to offering marketing services. This appeared a brilliant idea because not many companies offered such services in the competitive online environment.
After massive success with the business, they felt they could use the experience to manage a bigger company on techstyle.com. This allowed them to sell Alena Media in 2005 to focus on building their new idea. In 2008, they launched Intelligent Beauty, a beauty outlet that stocks all types of beauty products. Intelligent Beauty is a profitable company and continues to grow more than seven years after inception.
Don Ressler and his partner moved ahead and founded JustFab in 2010 to serve the fashion market that was fast growing. The company operates on a subscription system that offers members exclusive rights to enjoy specific deals. In 2011, they approached Matrix Ventures for funding to expand the company and they were given $33 million. This amount only funded the infrastructure, so they had to apply for more. They proceeded to several venture capitals in 2012 and came back with $76 million that allowed them to build the company to penetrate into other regions like Germany and Canada. Source: http://brandettes.com/interviews/don-ressler-of-fabletics/
The confluence between fashion and technology is deeply ingrained as evident in the changes in the two sectors. Business mogul, Chris Butch wrote about this fascinating link in an article published at Engadget.com on September, 2016. He stated that the economic growth witnessed from 70’s to the 90’s brought lots of excitement, thanks to innovations like cassette recorder and walkman. The release of the iPod a decade later redirected fashion towards the trendy path.
The synthesis of technology and fashion according to Chris has raised the bar in exploiting the reaches of innovation and functionality. The onset has seen both sectors advance each other’s causes. In practical terms, fashion designer can use technology to produce works that deliver results. Looking into the future, Chris points out several fashionable functionalities that incorporate the latest technologies. First in line is the bike protection system designed by Teresa Alstin and Anna Haupt.
The neckwear offers one important benefit compared to the helmet; this is the ability to protect the cyclist’s head during impact without affecting visibility. The other product is the Frontline glove for firefighters created by Kevin Cannon and Ashawan Rajan. Fashion and technology can also be fused to produce cost efficient energy.
About Chris Burch
Over the years, Christopher Burch has built a reputation as a multi-faceted entrepreneur and investor with strong inclination to technology. According to an excerpt appearing in Crunchbase.com, Chris is the Founder and CEO of the highly innovative, Burch Creative Capital. His interests in branding, sales and marketing has seen him invest in sectors such as apparel, technology, real estate, financial services and hospitality sectors. The brands under these listings include Voss Water, Faena Hotel, Poppin and Nihiwatu.
Nihiwatu is a popular luxury hotel located in the tourist haven of Sumba in Indonesia. According to the website Christiopherburch.net, Chris began his story of entrepreneurial success in 1976 as a student at Ithaca College. In his first venture, he teamed up with his brother Bob to start Eagle Eye Apparel with $2000. It took a few years for the company to grow into a $125 million behemoth. The brothers later decided to sell the firm to an entity called Swire Group. Following the sale, Chris invested some of the money on a startup called Internet Capital Group.
More for Chris Burch here: http://www.bjtonline.com/business-jet-news/billionaire-chris-burch