How Kate Hudson and Fabletics Use the Reverse Showroom Technique

Shopping used to be an adventure. My friends and I would sit at the mall for hours and visit charming boutiques downtown. However, now it feels more like a hassle, especially in colder months. Smart brands like Fabletics are using the reverse showroom technique to let people enjoy the luxury of an online showroom. This is called the reverse showroom technique. No one likes trying on clothing in stores (why do they always use fluorescent lights?). With Fabletics, you can have a unique user experience from your computer or phone.



Why Kate Hudson Founded Fabletics

A few years ago, Fabletics was the brainchild of TechStyle Group and actress Kate Hudson. There was a major niche in the athletic apparel market. Women had only two options: functional with no style or over-priced with some style but no variation. The team set out to make Fabletics something totally different. They wanted to offer women a gorgeous array of fashionable athletic wear at the best cost out there, but still the highest quality.


Kate Hudson wanted to be a true leader in Fabletics. While she is best known as the face of the company, she is involved in every decision. She even works with the team to come up with new designs and new ideas for the outfits. She also regularly reviews sales data and online shopping trends to help make strategy decisions. Kate Hudson has said that she would never be the face of something she didn’t truly believe in. She wears Fabletics consistently and is an advocate for the quality of the athletic wear pieces.


Find Your Fabletics Style!

Fabletics is also unique from other companies or the major online warehouses because it tailors an individual user experience to everyone who visits the Fabletics website. When you first visit the website, you can take a simple LifeStyle Quiz. This quiz askes question about what type of fitness are you in to, where you like to work out, sizing and style preferences. From there, Fabletics’ algorithm generates a unique user experience based on your tastes and preferences. This means that every time you visit the Fabletics website, you will see only pre-picked styles. This cuts down on your time with less sifting through items you don’t want or looking at styles that are made for a light jog when you’re a road warrior. Pretty cool, isn’t it?

Fabletics – How They Knew What the Consumers Wanted

A decade ago, when women wanted to buy clothing that was specifically made to use when jogging, doing exercises or going to the gym, they were paired with very few options for brands, and most of them did not offer as much diversity in colors and clothes as women would want them to.


For years it stayed like that, until two entrepreneurs found a hole in the market. They noticed that fitness gear was one of the most criticized sectors of the industry when it came from the feedback of women. For men, it did not matter the amount of diversity that was provided, or the quality of the fabric, but women wanted a brand that could match comfort with style.


Fabletics was created with the feminine public in mind. With dozens of different combinations of colors for each and every piece of clothing available in the Fabletics’ stock, the feedback of the company has skyrocketed positively.


Looking at the charts, Fabletics is one of the fastest-growing companies of, not only its industry, but of the whole United States. With the help of Kate Hudson, the famous personality that knew everything about the fashion world, the people behind Just Fab created one of the most well-received brands of the 21st century.


It all started with the unique grasp that Fabletics showed since the beginning. With a Lifestyle Quiz, the staff of Fabletics had the genius idea of using a custom-made quiz to help clients decide on what type of gear combines better with their strong personalities. This went hand-in-hand with their business philosophy: Every woman is unique.


Right now, Fabletics has dominated the online shopping market. On Amazon, Fabletics clothes are the most searched-for products. The main reason for this success is their second marketing decision that was a genius move from the developers.


Because online shopping has a lot to do with where you buy your product, especially if you are looking for the lowest prices, most people do not order directly from the producers of that product. Instead, they buy from stores, online shopping websites or even other users.


Because of this natural course of the e-commerce world, Fabletics went with the “reverse showroom” technique: You like it – you add it to your shopping list – you can buy it with the price that you found online. No more competing with other stores on the internet for clients, Fabletics has eliminated any competition.

High Fashion at a Low Price With Fabletics

Being able to dress well and wear some of the most stylish and elegant outfits is a desire that many people have. However, there is one thing that they learn about fashion. What they learn when looking for clothes that give them that extra edge of style is that it costs a lot of money to be able to buy these clothes. For one thing, it is not uncommon to go online and find a nice looking shirt or pants only to find out that it is more than $1,000. As a result, many people find themselves settling for clothes that they find at mass merchandisers and second-hand stores. Fortunately, there is a brand that offers customers high fashion while saving them tons of money.


People that want to save money would do well to shop at Fabletics. They sell activewear. However, there is a stylish twist to these clothes that one will not find at other places that sell activewear. For one thing, the creative team behind Fabletics focuses on the products and what makes it unique. Therefore, people are going to see some items that really capture their imagination and also bring about a desire to try these items. To make things better, these products are made of durable material and are put together in the most ethical manner.


Fabletics has done a lot to support what the CEOs believe. They believe that everyone deserves to look as good as they want. It does not matter what their size is or their income. They have the right to be able to enjoy some of the high fashion and styles that make them feel good about themselves. Fabletics gives people the ability to get out of their slump and put on items that make them feel confident.


Fabletics is a dream come true for people who want to look good but are limited by finances. They do not have to settle for such limited options for the type of fashion they can get. They can dress closer to the way they truly want without going into debt. The best thing is that Fabletics makes sure that they provide what the customer wants.


Shop At Fabletics For Quality And Style

While women seem to have a lot more variety when it comes to clothing, there seems to be a lot of sacrifice when it comes to quality. A lot of the different cuts and fits of clothing designed for women have been made to last only a season. After all, women are said to be more into fashion. Therefore, a lot of fashion designers wouldn’t mind just getting as much money from female customers as they can. Fortunately, there is a company that is more passionate about bringing forth good products. This company is called Fabletics.


Fabletics makes sure that they offer some styles that are rare. For instance, a lot of the athletic clothes are limited in style so Fabletics takes the time to present some really fun designs to people. Also, Fabletics makes sure that the clothes being offered are durable. This means that one is less likely to rip their clothes. There are tons of washes that one can put their clothes through without worrying about any rips.


One thing about the clothes that are available at Fabletics is that they are very limited in number. It is important for people to make sure that they are one of the first to get the item. After all, they are trying their best to keep the overhead as low as possible. This is one of the reasons why the clothes are so durable. They are not so concerned with quantity. They focus more on making sure the quality is good enough for long term enjoyment.


The most important aspect of the clothes is how it feels. People need to feel good and comfortable in the clothes they wear. This is one of the reasons that Fabletics offers the greatest material for their clothes. Fabletics shows that looking good does not have to come at the expense of comfort. As a matter of fact, looking good is meant to be comfortable.


Chris Burch’s Explanation About the Symbiotic Relationship between Fashion and Technology

The confluence between fashion and technology is deeply ingrained as evident in the changes in the two sectors. Business mogul, Chris Butch wrote about this fascinating link in an article published at on September, 2016. He stated that the economic growth witnessed from 70’s to the 90’s brought lots of excitement, thanks to innovations like cassette recorder and walkman. The release of the iPod a decade later redirected fashion towards the trendy path.

The synthesis of technology and fashion according to Chris has raised the bar in exploiting the reaches of innovation and functionality. The onset has seen both sectors advance each other’s causes. In practical terms, fashion designer can use technology to produce works that deliver results. Looking into the future, Chris points out several fashionable functionalities that incorporate the latest technologies. First in line is the bike protection system designed by Teresa Alstin and Anna Haupt.

The neckwear offers one important benefit compared to the helmet; this is the ability to protect the cyclist’s head during impact without affecting visibility. The other product is the Frontline glove for firefighters created by Kevin Cannon and Ashawan Rajan. Fashion and technology can also be fused to produce cost efficient energy.

About Chris Burch
Over the years, Christopher Burch has built a reputation as a multi-faceted entrepreneur and investor with strong inclination to technology. According to an excerpt appearing in, Chris is the Founder and CEO of the highly innovative, Burch Creative Capital. His interests in branding, sales and marketing has seen him invest in sectors such as apparel, technology, real estate, financial services and hospitality sectors. The brands under these listings include Voss Water, Faena Hotel, Poppin and Nihiwatu.

Nihiwatu is a popular luxury hotel located in the tourist haven of Sumba in Indonesia. According to the website, Chris began his story of entrepreneurial success in 1976 as a student at Ithaca College. In his first venture, he teamed up with his brother Bob to start Eagle Eye Apparel with $2000. It took a few years for the company to grow into a $125 million behemoth. The brothers later decided to sell the firm to an entity called Swire Group. Following the sale, Chris invested some of the money on a startup called Internet Capital Group.

More for Chris Burch here: